May
25
byJason Burby(Author), Shane Atchison(Author), Jim Sterne(Foreword)
Description
Knowing everything you can about each click to your Web site can help you make strategicdecisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remainflexible. Why your data must generate meaningful action. The authors answer these critical questions—and many more—using their decade of experience in Web analytics.
